Destination Sydney Surrounds South
Destination Sydney Surrounds South (DSSS) is one of six Destination Networks formed as a result of the review by Destination NSW into the effectiveness and structure of regional tourism industry organisations. Destination Networks are ‘administration zones’ responsible for delivering on the NSW Government objective to double the Visitor Economy by 2020.
The DSSS zone encompasses 6 local government areas being; Wollongong, Wingecarribee, Wollondilly, Shellharbour, Kiama and Shoalhaven. 11.3 million people visit the DSSS zone each year, these being a blend of domestic and international day and overnight visitors. In 2017 the value of the visitor economy in the DSSS region is estimated to be $2.28 Billion.
The operations of DSSS are wholly funded by the NSW Government and Destination NSW. The key function of DSSS is regional destination management focused on building industry capability, facilitating experience and product development and influencing decisions on important infrastructure and developments that will support the growth of the visitor economy. DSSS will take a lead role in facilitating and coordinating the partnerships required to deliver on the recommendations identified in each of the Strategic Imperative action plans that follow.
Destination Sydney Surrounds South Map
Centre of Excellence
The Centre of Excellence is an industry-led project for the South Coast of NSW (covering the LGAs of Shoalhaven, Eurobodalla and Bega Valley) to create a pipeline of skilled workers for businesses and provide career pathways for local staff. By addressing workforce skills shortages in the hospitality and tourism sector, and focusing on improving high-value service offerings, the project aim is to encourage visitors to stay longer and spend more.
Export Ready Industry Development Program
A major project for DSSS that initially commence in 2019 however was paused due to bushfires and COVID, the rescoped project aims to align to original intentions while driving industry development and building opportunities as international markets return. Key project activities include product audit of existing offering, series of workshops and mentoring, as well as content and self-drive itinerary development.
Business Events Industry Development
Designed to support skills development and the sharing of resources with operators that could leverage the benefits of hosting business events in this region, either directly or indirectly.
The project will include a series of industry workshops, a mentor program and development of a business events checklist for the DSSS region.
Great South Coast Walk
The ‘Great South Coast Walk’ (GSCW) is a concept that connects over 660km of existing and proposed coastal walking tracks on the NSW South Coast, stretching from Bundeena on the southern fringe of Sydney to Mallacoota in Victoria. This project seeks to create a brand identity and establish market position for the GSCW. This umbrella brand will bring together and leverage a series of established walks allowing greater cohesion and marketability of the existing assets.
DSSS is led by a board of skills based directors:
Acknowledgement of Country
Destination Sydney Surrounds South acknowledges the Aboriginal Nations and Aboriginal People of the Sydney Surrounds South region as the traditional carers and custodians of the land that we all now live and work on.We pay our respect to Elders past, present and emerging. Destination Sydney Surrounds South values the diversity of this region and works in partnership with local Aboriginal communities to respectfully celebrate and share Aboriginal culture with visitors to the region and also with locals who live here.
Image credit: Kramer Photography, Destination NSW