Centre of Excellence

Delivered by Destination Sydney Surrounds South (DSSS) in collaboration with Destination Southern NSW (DSNSW), the South Coast Centre of Excellence was an industry led skills development program for the NSW South Coast visitor economy.

Piloted in the Shoalhaven, Eurobodalla and Bega Valley local government areas, the program was designed to address workforce shortages and skills gaps by creating a pipeline of skilled workers, while also supporting staff attraction and retention. Aimed at reducing seasonality and elevating the visitor experience to drive increased spend, the project model was since used to develop the Choose Tourism program delivered across regional NSW in 2024.

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Project Videos  |  Local Knowledge Famil Highlights

Throughout the program duration, the Centre of Excellence hosted various local knowledge industry famils across the Shoalhaven, Eurobodalla, and Bega Valley, to showcase the exceptional and diverse range of product and services available to visitors.

The aim of the famils was to increase the knowledge of local tourism and hospitality staff who are customer facing, on the unique local offerings so that they can recommend with confidence what is available for visitors to experience, adding value to their stay and supporting local tourism products and services.

Highlight features from these famils are included here with longer operator showcases available on Vimeo here or by clicking the button below:

This Local Economic Recovery project was jointly funded by the Commonwealth and the New South Wales Government under the Disaster Recovery Funding Arrangements.

Image credit: Destination NSW