DSSS Destination Management Plan

The Destination Sydney Surrounds South Destination Management Plan exists to guide industry on priorities strategies and required actions that will drive the growth of the visitor economy at a regional level. The plan provides the foundations on which future local plans can be built and updated to provide a common vision. This document is an adaptable plan that will be reviewed annually by DSSS in consultation with Destination NSW and industry stakeholders.

Visitor Economy Jobs & Skills Connector

A resource has been developed to support operators across the Illawarra and South Coast, to fill jobs and access skills for current and new staff.

Finding skilled staff is an common and overwhelming challenge, the Visitor Economy Jobs and Skills Connector aims to outline the various staff recruitment services and initiatives, as well as skills and training resources available for operators across the region.

Developed by sector stakeholders, including Destination Sydney Surrounds South, as part of the Local Jobs Program.

DSSS Destination Drop In Series

Webinars & Quick Interviews

In acknowledgment of the tough times being faced by our industry, we have put together the industry support series ‘Destination Drop In’.
The series will include sessions on mental health and wellbeing, practical chats on government assistance, getting grant ready and preparing to launch back with gusto.

Catch up with Aaron Matis, our Industry Development Manager, as he chats with business owners and operators, as well as government and non-government industry stakeholders.

Plans & Strategies

Visitor Economy Strategy 2030

The NSW Government’s Visitor Economy Strategy 2030 provides a roadmap to support all industries involved in the visitor economy to recover from the impact of drought, bushfires and COVID-19 and to grow in the future. The strategy sets a bold vision for NSW to be the premier visitor economy of the Asia-Pacific by 2030.

NSW Statewide Destination Management Plan

The Statewide DMP is designed to provide a high level framework to achieve alignment across NSW and assist coordinated delivery of the vision and goals for the NSW visitor economy.

NSW Food & Wine Tourism Strategy & Action Plan

The NSW Food & Wine Tourism Strategy & Action Plan 2018-2022 is designed to provide the food and wine sector and the broader tourism industry with an overview of Destination NSW’s plans to further support the development of food and wine tourism to the State.

Aboriginal Tourism Action Plan 2017-2020

The Aboriginal Tourism Action Plan is designed to provide NSW Aboriginal tourism operators and the wider tourism industry with a practical guide to Destination NSW’s vision to support the development of Aboriginal tourism experiences and businesses in NSW.

NSW Regional Conference Strategy & Action Plan

The NSW Regional Conferencing Strategy & Action Plan aims to drive more business event visitors to regional NSW and thereby achieve the Government’s target of doubling overnight visitor expenditure to NSW by 2020.

NSW South Coast Marine Tourism Strategy 2019

The NSW South Coast Marine Tourism Strategy outlines a 20-year vision to realise the economic benefits of marine tourism in the region. It describes how government and industry can work together to develop, market and leverage marine tourism opportunities.

Load more

Destination NSW Resources

NSW First Program

Destination NSW delivers the NSW First program to assist NSW tourism businesses to develop, promote and sell their tourism products. It includes face-to-face workshops and online webcasts with a focus on free online and on-demand content, to cater to busy round-the-clock tourism businesses across NSW.

On-demand webcasts offer ‘how-to’ insights on a range of topics for the tourism industry, with face-to-face events added throughout the year.

Get Connected

Get Connected is Destination NSW’s website membership program. Simple and easy to use Get Connected membership is free and is open to all tourism operators within NSW.

With Get Connected, Destination NSW gives you the opportunity to showcase your tourism products on Destination NSW consumer websites FREE of charge and tap into over 1.8 million potential customers a month, both domestic and international – that’s 22 million people a year who are looking for tourism products.

Content Library

Media and industry operators can search and download images for free from Destination NSW’s content library.

The collection is constantly being updated and includes great images of city and regional destinations, experiences and events.

Meet in Regional NSW

A website to showcase the array of business event venues and destinations in regional NSW. Plan your next business event or get involved and grow your business in this exciting sector of the State’s economy.

Sustainable Tourism and Business Practices

The Tourism Business Toolkit complied by Destination NSW is a resource designed for operators at every stage of their business, to help gain a better understanding of the tourism industry and develop sustainable tourism products.

Business Development Resources

Destination NSW has an extensive range of business development resources available to assist tourism operators and related businesses in the tourism and events industry. The collection is constantly being updated and enhanced in response to industry requests and the availability of new programs and multi-media options.


Tourism Research Australia

Australia’s leading provider of quality tourism intelligence across both international and domestic markets to equip industry with information to strengthen their marketing and business decisions.

Find out more

Destination NSW

Destination NSW is the lead provider in NSW of the latest statistical data and analysis to assist the tourism industry.
Find the facts, figures and tourism insights you need to understand the latest trends in domestic and international tourism arrivals to NSW.

Find out more

Local Plans & Strategies

Image credit: Destination NSW