The theme of this year’s event was From Strategy to Success. Below you’ll find a range of resources from the day.
For those who joined us at The Pavilion Kiama on the day, don’t forget your workbook is packed full of handy resources and QR codes linking to extra tools and information. View and download a copy here.
And mark your calendars! We’ll be back next year at the brand new Crowne Plaza Shell Cove on Tuesday, 2 June 2027. We can’t wait to see you there!
Speaker Presentations
Despina Karatzias, Institute of Excellence
Karen Jones, DNSW
Tourism Australia Resources
Tourism Research Australia (TRA) Resources
Australian Tourism Data Warehouse (ATDW)
ATDW listings continue to play an important role in how tourism businesses are displayed across the official NSW tourism ecosystem, including Destination NSW’s consumer-facing visitnsw.com website.
Recommended First Steps
- Search for your business on visitnsw.com.au or www.atdw.com.au/our-listings
- Review your images, descriptions and product information
- Explore how other operators are presenting their experiences
- Ensure your business details and booking links are current
Helpful Resources
We also encourage operators to revisit the recent ATDW Essentials for Operators Webinar delivered in partnership with Destination Networks across NSW. The session provides a practical overview of listings, deals, imagery, Google Business integration and optimisation opportunities.
Key Takeaways
- High-quality imagery matters avoid text overlays and ensure image credits are included
- Deals can be added directly through ATDW and feed into Visit NSW
- Listings should include direct booking pathways where possible
- Google My Business integration can strengthen visibility and search presence
- Optimisation sessions are tailored specifically to your business and listing setu
Other Resources
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SkyScanner research (Discussed in Peter Firth’s presentation)
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