Tourism Australia’s National Experience Content Initiative

Tourism Australia’s National Experience Content Initiative is now well underway. The $12 million content creation project is aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions.

Each business who takes part in the initiative receives 40 images and a 60 second video to promote their product. The program covers 57 regions across Australia and when completed will have produced content for over 1,400 Australian businesses. Content developed is published on the Tourism Australia image and video gallery which is accessible by the general public, media and trade free-of-charge.

The National Experience Content Initiative is being delivered in close consultation with State and Territory, and Regional Tourism Organisations.

For further information see the Tourism Australia website