National Experience Content Initiative program 2022 wraps up

Tourism Australia’s (TA) National Experience Content Initiative Program 2022 (NECI) is wrapping up and all 237 NECI shoots across NSW have now been completed. This project has been a major collaboration between TA and DNSW, many content producers and a selection of NSW tourism operators.

Operators who participated in this program will be starting to receive their hard drives, which include a 1-minute video, 40 edited images, 10-mins of B-roll and 200 unedited images.

In conjunction with TA, Tourism Tribe is delivering FREE NECI modules to help businesses learn how to best use the content that has been delivered to them and support maximum impact from this program.