Now’s the time to #LoveNSW

NOW’S THE TIME TO #LoveNSW

NSW GOVERNMENT LAUNCHES $10 MILLION TOURISM RECOVERY PLAN

Bushfires and drought have had a devastating impact on NSW’s visitor economy.

That’s why Now’s The Time To Love NSW.
It’s time to show the world that most of NSW’s spectacular natural wonders and visitor experiences are still in great shape, and are ready to welcome back visitors, now.

To demonstrate their support, the NSW Government and its tourism and major events agency Destination NSW has launched a multi-faceted recovery program to help rejuvenate the state’s visitor economy, to fund innovative new local events and assist tourism businesses to develop, promote and sell their products.

THE CAMPAIGN

The first phase of the plan is a new community-driven campaign – Now’s The Time To Love NSW – which urges the people of NSW to take a break that gives back, and to saturate social media with photos of videos of their favourite holiday spots statewide.

It’s inspired by the outpouring of public support for communities affected by drought and bushfires and responds to calls from our tourism industry to reassure travellers that our towns, villages and cities are open for business and have the welcome mat out.

Now’s The Time To Love NSW kicked off on Saturday with a double-page spread in Sydney’s Daily Telegraph a dedicated landing page on visitnsw.com and activity across social media. Other complementary activities will roll out in the coming weeks.
 

GET INVOLVED – SHOW THE LOVE, SHARE THE LOVE

Tourism operators and other business owners can get involved in the campaign by showing the world what’s to love about their town or city, experience or attraction by following these steps:

1.     Make your hands into a heart shape.
2.     Take a photo with your ‘heart’ in a NSW location.
3.     Share the photo on your social media with the hashtag #LoveNSW

Destination NSW recommends that local tourism organisations, industry associations and individual tourism businesses encourage visitors or guests to get involved and help share the love and show the love for NSW.

An industry factsheet is available at DestinationNSW.com.au with more information about how to get involved.