Managing Seasonality in Tourism & Hospitality – Batemans Bay

Managing Seasonality in Tourism & Hospitality – Batemans Bay

Seasonal demand. It’s one of the greatest challenges for any business, particularly for tourism and hospitality operators. Both feasts and famines have their issues. Either your business can’t keep up with demand, or there’s not enough work to pay the bills and keep your staff employed.

Almost every business experiences seasonal fluctuation in sales and cash flow. Some fluctuations are predictable, certain holidays, popular holiday periods or weather seasons. But others, like a crisis that suddenly cuts sales, are unpredictable. The key is knowing how to manage these seasonal cycles and implement practices to reduce the impact.

The Centre of Excellence is conducting a series of workshops that will focus on key factors to assist your business to better prepare for the peaks and troughs. These include:

  • Marketing strategies
  • Online presence
  • Brand and collateral
  • Social media campaigns
  • Managing employees
  • Storytelling
  • Diversification, off peak and mid-week
  • Collaboration and networking


The workshops will be presented by local visitor economy specialists Catherine Shields and Kate Mather, both are well-known across the region and have extensive industry experience.

The workshop content will provide practical advice and strategies that you will be able to apply directly to your own business.

Registration begins at 8:30am. Morning tea and a light lunch will be served.


For more information, download the workshop flyer.

March 20, 2024 8:30 am - 12:30 pm Bay Pavilions 12 Vesper Street, Batemans Bay, NSW, 2536, Australia, Centre of Excellence

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