Wine Australia has launched a FREE online course to help Australian wineries welcome back international travellers. Wine Tourism Ready provides expert guidance in six modules, with 21 wine-specific tourism lessons covering topics ranging from establishing experiences to mastering marketing for global audiences.
- Capitalising on the visitor economy
- Setting up your tourism experiences
- Using B2B channels to bring in business
- Mastering your consumer marketing
- Pricing for profit
- Delivering your tourism growth strategy
Find out more and register to participate here