Wine Tourism Ready program

Wine Australia has launched a FREE online course to help Australian wineries welcome back international travellers. Wine Tourism Ready provides expert guidance in six modules, with 21 wine-specific tourism lessons covering topics ranging from establishing experiences to mastering marketing for global audiences.

Modules include:

  • Capitalising on the visitor economy
  • Setting up your tourism experiences
  • Using B2B channels to bring in business
  • Mastering your consumer marketing
  • Pricing for profit
  • Delivering your tourism growth strategy

Find out more and register to participate here