NSW First Program

The NSW First Program helps visitor economy businesses to develop, promote and sell world-class experiences.

NSW First shares practical insights for businesses via face-to-face workshops, webinars and online resources.

DEVELOP | Learn how to develop great visitor experiences whether you’re just starting out or growing your business.

PROMOTE | Learn how to promote your visitor experience online, through media and via local networks, using well-planned marketing tools

SELL | Learn how to sell your bookable tourism products directly to customers on your website and work with third-party distributors such as online travel agents to make your products widely available online.

Find out more about the NSW First Program and upcoming events. Visit the Destination NSW website