Resources
Sydney Surrounds South
Destination Management Plan 2022-2030
The Sydney Surrounds South Destination Management Plan (DMP) creates a collaborative framework to guide the work of local, regional and state tourism stakeholders to grow, develop and promote the region’s visitor economy to 2030 and contribute to the NSW Government’s target to achieve $25 billion in visitor expenditure by 2030. The document sets out five strategic objectives and an associated plan of action for the region from 2022 to 2030, reflecting current market trends and local priorities, and aligning with NSW Government’s Visitor Economy Strategy 2030.
The Sydney Surrounds South DMP is one of seven documents forming the suite of plans for regional NSW, developed in consultation with one another the collection is a first for the Destination Networks. Bringing these DMPs together is the overarching framework ‘Growing the Regional NSW Visitor Economy to 2030’, access this document here.
Industry Development webinars
State & Regional | Plans & Strategies
DSSS Destination Management Plan 2022-2030
Creates a collaborative framework to guide the work of local, regional and state tourism stakeholders to grow, develop and promote the region’s visitor economy to 2030 and contribute to the NSW Government’s target to achieve $25 billion in visitor expenditure by 2030.
DSSS Business Plan 2024-2025
The principal role of DSSS is Destination Management, with key activities being to develop and implement a Destination Management Plan for the DSSS region and carry out its operations in accordance with the company’s constitution. This business plan outlines the company’s goals and objectives for the current financial year, and highlights the strategies to achieve them.
NSW Charter for Small Business Action Plan
This action plan explains how the NSW Government will deliver the 6 principles of the Charter, including the most important steps the NSW Government is taking to support small business.
Visitor Economy Strategy 2035
The NSW Government is proud to present a bold new vision for the state’s visitor economy – one that sets the stage for transformative growth and long-term prosperity. The strategy sets an ambitious target of $91 billion in visitor expenditure by 2035, along with a clear roadmap to get us there.
Visitor Economy Strategy 2030 Review Report Summary
This review was led by a dedicated group charged by the Minister for Jobs and Tourism with considering how NSW could strengthen what is already great about its visitor economy and identifying those opportunities to achieve even better outcomes. This group was comprised of Andrew McEvoy (Steering Committee Chairman and tourism expert), Sally Loane (Chairman, Destination NSW), and Elizabeth Mildwater (Secretary, Department of Creative Industries, Tourism, Hospitality and Sport).
Regional Economic Development Strategies (REDS)
In 2018, the NSW Government assisted local councils to develop Regional Economic Development Strategies (REDS) based on the concept of a Functional Economic Region (FER).
For the DSSS region, this includes the following respective REDS/FERs:
– Kiama
– Shellharbour
– Shoalhaven
– Wingecarribee
Local Council | Plans & Strategies
Destination Wollongong
Visit Shellharbour
Destination Kiama
Shoalhaven Tourism
Destination Southern Highlands
Destination NSW Resources
Elevate your tourism business through the NSW First Program
NSW First | Develop
Learn how to develop great visitor experiences whether you’re just starting out or growing your business.
NSW First | Promote
Learn how to promote your visitor experience online, through media and via local networks, using well-planned marketing tools.
NSW First | Sell
Learn how to sell your bookable tourism products directly to customers on your website and work with third-party distributors such as online travel agents to make your products widely available online.
Tap into more visitors with
a free Get Connected listing
Free of charge, this program gives you the opportunity to showcase your visitor offering on Destination NSW’s consumer-facing websites and tap into more than 1.5 million potential customers a month, both domestic and international.
Enhance your marketing with Destination NSW’s Content Library
Leverage Destination NSW’s marketing programs designed to inspire travel
Destination NSW delivers a range of domestic and international marketing programs to inspire travel to Sydney and NSW.
‘Feel New’ is the NSW visitor brand underpinning Destination NSW’s marketing activity, the brand celebrates and taps into the unparalleled experience of travelling throughout the state by representing a collision of diverse natural wonders and vibrant culture that energises you long after you visit. The Feel New brand sets NSW apart from other states with its singular voice, personality and story.
Toolkits & Guides
ATIC EarthCheck | Don’t Risk It Guide
Designed for tourism businesses across all sectors to support with the prevention of, preparation for, response to, and recovery from disaster situations.
For businesses of all sizes, whether you are an owner operated businesses, or have a larger number of
employees, this guide can support your disaster management processes.
Navigating the Insurance Landscape Webinar
As a tourism operator, it’s important to protect your business against unforeseen events such as property damage, accidents and injury, and legal claims.
Join Sparrowly Group and Affinity Insurance Brokers for this webinar that will help you navigate the minefield of insurance for your business.
Accessible and Inclusive Tourism
Celebrating inclusion, its champions and innovations
Prepared by Sparrowly Group, resources available include discussion paper and self-assessment checklist.
The aim is to create real inclusion and purpose of the resources is to be a call to arms to the tourism industry in support of people with disability. Audio readings of the paper is also available.
Cultural Tourism Toolkit
The Cultural Tourism Toolkit is designed to assist small regional communities to enhance, profile and package their cultural offering. It has the dual aim of encouraging the growth of regional arts and culture and making them a vital part of the visitor experience.
Business Events
Business Events NSW has a range of tools and resources to help promote the state’s business events offering.
Read more about DSSS’s involvement and support for business events in our region.
Accommodation Revenue & Yield Management
The Accommodation Revenue & Yield Management Webinar is designed to enhance business competitiveness, strengthen resilience and the long-term sustainability of accommodation businesses.