Stakeholder Update | June 2020


No better time to love NSW – Tourism Industry and Regions Reboot 2020

Destination NSW has unveiled the next phase of the tourism recovery campaign, Now’s The Time To Love NSW, heralding the ‘reboot’ of 2020 for visitors and the tourism industry as regional travel restrictions are lifted.

NSW Minister for Tourism Stuart Ayres launched the campaign, which highlights the state’s world-class experiences to motivate travellers to plan and book their next NSW escape.

“NSW is ready to reboot 2020 – our state has so much to offer holidaymakers, there really is nowhere better to take a break right now,” Minister Ayres said. Read the full media release online.

Destination NSW Chief Executive Officer Steve Cox said the recovery activities would deliver fantastic results for NSW and the industry. Hear more about the campaign activities and why it is important for NSW tourism businesses to sign up for a free Get Connected listing to be involved:
TV Commercial
Social Media Videos
Other initiatives that will roll out over the coming weeks include:

Digital Marking Tips Webinar – THURSDAY 4th JUNE

Get involved in Now’s the time to love NSW

Tourism businesses can leverage Destination NSW’s tourism recovery campaign for free by tapping into social media and web activity.

Now’s The Time To Love NSW has a strong social media call to action, and visitors, locals and businesses are encouraged to share photos of their favourite NSW destinations on social media and include the hashtag #LoveNSW. Be part of the conversation by tagging @VisitNSW on social media posts, and engage with @VisitNSW posts that feature your region.

The Love NSW marketing campaign industry fact sheet is at
Love NSW Marketing Factsheet

Spring/Summer 2020 marketing opportunities 

As the next phase of the Now’s The Time To Love NSW tourism recovery campaign launches, Destination NSW is reopening opportunities for councils and Local Tourism Organisations (LTOs) to encourage regional travel this spring and summer.

Consumer research shows that travellers will be eager to get out and enjoy the freedom of domestic holidays this spring and summer. 

Limited places are available across three buy-in marketing opportunities:
  1. Experience-themed digital campaign – connecting your destination to what people are passionate about via targeted social media advertising.
  2. Destination-specific editorial and media partnerships  – deepening audience engagement and intention to visit via paid editorial and social media coverage.
  3. Destination-specific high impact advertising – increasing top-of-mind awareness and booking in preferred domestic markets via a customised advertising plan and/or industry partnership activity.

TIMELINE: Applications open Tuesday 16 June 2020, closing Tuesday 24 June 2020. 

For more information or to discuss options, please contact:

Destination Sydney Surrounds South
Jacqui Greaves: 0459 873 970 | [email protected]

Download the Spring/Summer 2020 Marketing Prospectus

NSW national park campgrounds reopening

We’ve all spent the last few months at home dreaming of that unique experience of staying in a NSW national park, and patiently waiting until the time is right to explore the outdoors again.

Most NPWS campgrounds, cabins and cottages reopened on Monday 1 June.

More Information

Local food tourism

As NSW is now encouraging trips around the state to support local businesses and the economy, we thought the findings of a recent study may be of interest to you. The findings are relevant for destinations which already focus on ‘food tourism’ and those who have local food as an element of their product mix.

Click for Infographic

Australia’s National Pie Day in the Southern Pie-lands

The best thing about the first day of winter was the inaugural Australia’s National Pie Day and the beginning of Pie Time in the NSW Southern Highlands (Pie-lands.)
“We are looking forward to welcoming visitors back to the Southern Pie-lands for the best pies in Australia,” said Steve Rosa, Group Manager Tourism and Economic Development, at Destination Southern Highlands.
“All our local pie makers, bakeries, cafes and restaurants have really missed the trade over the last few months, first with the summer bushfires, and more recently due to the Covid-19 pandemic. They look forward to giving visitors a taste of Southern Highlands’ famous pies and hospitality,” said Steve.
See Pie Trail MAP with locations in the Highlands

Love the Dilly

Wollondilly local businesses and visitor attractions have been affected greatly over the past few months and now it’s the time for us to #LoveTheDilly. 

Inspire and be inspired to shop local, let everyone know our businesses have their doors open, are trading online and offering takeaway and delivery options. A small purchase can mean a big form of support for so many businesses, the community and helping Wollondilly along the road of recovery. 

The Love the Dilly campaign is all about bringing together the community, supporting local and showcasing what we have on offer. 

By sharing #LoveTheDilly and jumping on board the campaign we can all help each other get back on our feet and embrace the “new normal”.

$10k small business COVID-19 grant extension

Small businesses in industries highly impacted by COVID-19 have more time to submit applications for up to $10,000 in Small Business Support Fund grants to help pay for unavoidable expenses.

Applications  close 11.59 PM Tuesday  30  June.
Media Release