Business Events | FREE Industry Development Sessions

Business Events | FREE industry development sessions

Are you looking to grow mid-week opportunities and attract more corporate leads 
for your business?

Learn what makes the business events market ideal to target and how it differs from leisure travellers, plus what you need to do to secure corporate and association meetings at your venue or with your experience based business.

Destination Sydney Surrounds South is pleased to be partnering with Mayvin Global to deliver a new industry development program for venues and suppliers to build their business events and conferencing capabilities.

The program includes an online lunch & learn session and two in-person practical workshops. Details of the sessions are included below:
Business Events ready Lunch & Learn session – online

Bring your lunch along and join likeminded professionals, this session will include presentations on how to determine if your business is Business Events ready.

Key takeaways that participants can expect from this session:

  • Presentation and discussions of the Business Events (BE) industry by experts from DSSS, DNSW Regional Conferencing Team and Mayvin Global.
  • Understand how suppliers can benefit from business events and why they should consider upskilling or attracting for this market segment.
  • Understand how your regional economy, expertise, local interests is an important element for attracting business events.
  • Why it’s not all about infrastructure when we talk about business events.
  • Understanding how the business events audience is different from the leisure, festival and wedding markets.
  • Walkthrough of some tools available to assist suppliers to assess if they are business events ready.
  • Participants are encouraged to bring questions including challenges they may be facing to gain some useful tips.

When: this Thursday 19th October, 12.30 – 2pm
Where: online
Registrations: REGISTER NOW

All welcome and please share this session with your industry colleagues and with all relevant staff within your business.
Business Events Development in-person workshops

Two in-person workshops specially designed for senior events and sales staff in venues and business owners already targeting corporate groups, to strengthen your skills in proposal writing, sites visits and much more!

Key takeaways that participants can expect from this highly interactive and hands-on session:

  • Workshops format with interactive involvement throughout the day. This is interactive learning.
  • Understanding of the role of infrastructure when we talk about business events. How to use what you have in your region to your advantage.
  • Talk through the economic drivers in the regions and how these support your client and business event opportunity identification.
  • Hands-on exercise to hone proposal writing skills in responding to RFPs. We’ll ask you to bring proposal templates that we’ll work through and improve. If you think ‘you are doing this well already’ – then please join the session. Feedback from buyers, improvement is needed!
  • Panel discussion with a local Venue Finder, DNSW Regional Conferencing team and one other important play in attracting business events to the region – includes opportunity to ask questions.
  • How AI is being used in business events with opportunities to use a dedicated business events AI tool. (may be connectivity reliant).
  • A site inspection of the host venue facilities. This will include walking learning and discussion including good practice. We’ll talk about site inspections versus famils and how this might be delivered at this venue and how you can apply that to your business.

Southern Highlands session

When: Thursday 2nd November 2023
Time: 10am – 3pm
Where: Park Proxi Gibraltar Bowral
Registrations: REGISTER NOW
South Coast session

When: Wednesday 8th November 2023
Time: 10am – 3pm
Where: The Sebel Harbourside Kiama
Registrations: REGISTER NOW
Further resources

Be sure to also visit the DSSS Business Events page to find practical resources and information.

If you’re interested in learning more this project, or how to secure business events, corporate or association groups for your business, please reach out to Tash or Shannan for further details:
Tash McQueen
Business & Partnership Specialist
[email protected]
0448 437 052
Shannan Perry-Hall
General Manager
[email protected]
0418 776 640
Images: (1) Business events attendees at Berida Hotel’s Bistro Sociale restaurant and bar in Bowral; (2) Business meetings conducted at the conferencing space in the Mittagong RSL, Mittagong. Credit: Destination NSW.