New tourism recovery scenarios
Tourism Research Australia has released a number of resources are provided to help Australia’s tourism businesses operate in this difficult environment and better understand the challenges ahead. They include a report on Australian Tourism in 2020 and Tourism Recovery Scenarios to provide a better understanding of the various timeframes needed for domestic and international demand to recover.
Domestic tourism data and trends
Tourism Research Australia has released the National Visitor Survey results for May 2021. While there were falls in overnight trips and visitor nights compared to pre-COVID May 2019, there were promising increases in visitor spend. Results from June are expected to reflect the impact of recent outbreaks and lockdowns.
Business Events Consumer Demand Project 2021
Tourism Australia has undertaken new international business events research to understand the factors influencing decision makers when choosing a destination for events, including how Australia is perceived and the impact the global COVID-19 pandemic has had on decision making. Findings from the Consumer Demand Project indicate that despite the ongoing challenges of COVID-19, association and incentive decision makers are optimistic about the industry’s future.
Destination NSW Westpac Tourism Expenditure Monitor
Destination NSW in partnership with Westpac, provide monthly reporting on tourism expenditure in NSW through the Tourism Expenditure Monitor. Data for June 2021 is now available and previous reports are available on the Destination NSW website.
Expedia Travel Value Index
From price and flexibility to sustainability and inclusion, gain an understanding of what is most important to your customers when they travel this year? Expedia Groups latest research reveals how traveller preferences have shifted due to the pandemic and how they vary across different geographies, age groups, and travel experiences.
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