Stakeholder Update | Spring 2018


Message from the Chair

Last Wednesday, I joined the Hon Adam Marshall – Minister for Tourism and Major Events at the launch of the NSW Visitor Economy Industry Action Plan 2030 in Sydney. For the first time regional targets have been set for NSW to grow visitor expenditure to $20 billion by 2025, rising to $25 billion by 2030.

Immediately after the announcement, we met with Department of Industry regarding actions from the VEIAP review. The following day, Destination NSW hosted a workshop with the six Destination Network Boards & General Managers to commence the planning of a state-wide Destination Management Plan (DMP).

Hon. Adam Marshall, Minister for Tourism & Major Events and Chair Colin Waller, at the launch of the NSW VEIAP 2030 in Sydney on Wednesday.

Destination Sydney Surrounds South (DSSS) has also commenced the implementation of the strategies identified in our DMP following an allocation of $500,000 from the NSW Government on the key projects that have the potential to deliver both short and long-term results for industry. Of greatest importance are borderless and game changer projects that unify activities and create partnerships across the network delivering to visitors 365 days a year.

A key project will be focussed on the international and domestic free independent traveller (FIT) markets where growth potential is high. The zone’s share of international overnight FIT is below the state average and has the potential to fill off peak and mid-week periods and with our proximity to major gateways of Sydney, Melbourne and Canberra, DSSS is well placed to take advantage of the high yielding self-drive international market. The development of multi-night itineraries to stimulate longer stays along the Grand Pacific Drive, Sydney to Melbourne Coastal and Heritage routes through the Southern Highlands including links to Canberra and leveraging partnership to promote itineraries and packages online with self-drive hire companies, accommodation providers, airlines and ITOs and working with local industry to ensure market readiness via Destination NSW and other programmes.

As DSSS supports ‘all of tourism industry’ across the six Local Government areas, we have commissioned an audit to identify products and experiences to match consumer trends and needs. This will enable us to engage with a greater number of industry operators on opportunities such as funding, training, product development and marketing opportunities.

Career pathways through skills and training is another area that we will be collaborating with partners such as Universities and TAFE to ensure we convey the future industry stars into our industry.

We continue to engage with members of parliament and local councils on the importance of the visitor economy to the economic and social fabric of communities. A whole of government approach is needed to ensure the supply can meet the demand and provide the jobs required in regional areas.

Globally, travellers are seeking great local experiences and genuine personal connections to enhance their visit to regional NSW, the onus is on the local industry to provide the friendly ‘localhood’ welcoming that deliver on the needs of our visitors.

I encourage you, your family and friends to continue supporting your local businesses across the region, particularly during these difficult drought conditions as they are the ‘face of industry’ providing unique experiences and services that attract visitors to our region.

Join us on the journey as we know that the NSW visitor economy is everyone’s business.

Colin Waller
Chair, Destination Sydney Surrounds South

Read more and view VEIAP 2030
Celebrating Diversity Grants Program
Community organisations are invited to apply for grants that will support multicultural festivals, events and community projects across NSW. Round One applications close 28 September 2018.

Regional Growth – Environment and Tourism Fund
Local Government, incorporated community groups and non-government organisations are invited to apply for funding to implement regionally iconic tourism activation projects over $5 million. Proposals are to be submitted by 21 September 2018.

Regional Tourism Fund Cooperative Tourism Marketing Program
Local government, tourism and sector organisations are invited to participate in a Cooperative Tourism Marketing Program with Destination NSW. EOI to be submitted by 30 June 2019.

Regional Tourism Product Development Program
To encourage investment and development of tourism infrastructure, local government, tourism and sector organisations, and private enterprise are encouraged to apply for funding to implement projects across NSW. Proposals are to be submitted by 30 June 2019.

Tourism Manager Forum

For Local Tourism Organisations, local government tourism managers and destination marketers, this workshop provides an overview of the Destination NSW programs currently available. Learn about the NSW First Program, Regional Tourism Fund and the Regional Flagship Events Program. 

DATE: 16 October 2018
TIME: 13:00 – 16:30
VENUE: Mercure Gerringong Resort, 1 Fern St, Gerringong NSW 2534
COST: Free
Register now

Inbound Strategy

A practical workshop designed to provide tourism businesses, with the necessary steps to develop and sell export-ready tourism products to the international travel trade. Topics include market insights & tips, product tailoring, developing trade sales materials and planning trade sales activity.
Suited to businesses that have been operating for at least a year and have attended an Export Ready 101 workshop or webcast.

DATE: 19 October 2018
TIME: 9:00 – 14:15
VENUE: Peppers Craigieburn, Centennial Rd, Bowral NSW 2576
COST: $50
Register now

Tourism Development Workshop

This workshop will provide the tools you need to understand the market, create or refine a tourism experience that can be sold to visitors, learn about funding opportunities and how to promote via media and social channels. This workshop is targeted at tourism business operators.

DATE: 17 October 2018
TIME: 9:00 – 14:15
VENUE: Mercure Gerringong Resort, 1 Fern St, Gerringong NSW 2534
COST: $50
Register now

On Demand Webcasts

Destination NSW delivers the NSW First program to assist tourism businesses to develop, promote and sell their tourism products.
The program includes online webcasts that offer ‘how-to’ insights on a range of topics for the tourism industry, including:

  • Destination NSW Flagship Events Program series
  • Export Ready 101
  • Inbound Strategy series
  • Regional Tourism Fund series
  • Aboriginal Tourism
Learn more & watch now

Welcome New DSSS Team Member – Natasha McQueen

Tash recently moved to the Illawarra region and has joined the team at DSSS. With a background in hospitality and tourism, her most recent position was Coordinator Tourism & Economic Development at Snowy Valleys Council based in Tumbarumba. During her time in Tumbarumba she was responsible for operations of the VIC, marketing activities and was involved in various projects including development and promotion of the Hume & Hovell Track and Tumbarumba Tastebuds.

Over the past twelve months, Tash was also responsible for event coordinating Tumbarumba’s two-day flagship event Tumbafest, held on the last weekend of February each year. Successfully securing funding from the Destination NSW Event Development Fund, the festival experienced record numbers in 2018.

Tash’s most recent achievement was adoption of the Snowy Valleys Council Destination Management Plan, a significant milestone signifying a new era for the merged Council.

Tash can be contacted via email at: [email protected]

Please join us in welcoming Tash to the DSSS team.