In Australia, 1 in 5 people have some form of disability. Domestic and international visitation by people with disability contributes $10.8 billion to the Australian economy, more than that of the Chinese inbound market of $10.4 billion. Prior to the COVID pandemic, this market was predicted to reach 25% of total tourism spend by 2020. Until international visitation returns to pre-pandemic levels and updated research is undertaken, these numbers remain the guideposts for industry.
Sparrowly Group are committed to the ongoing research and advocacy in the accessible tourism sector and release an annual research paper on this topic. Their fifth edition builds upon previous editions by recognising how far the industry has come. It acknowledges the challenges and opportunities, while celebrating progress made so far. It provides practical advice and support resources for the industry so that new changes can be made today.
Read the research paper here