Wellness tourism
Image: Greyleigh, Kiama | Credit: Destination NSW
Wellness Industry Resources…Coming Soon
This page is currently being developed to support businesses working in, or exploring, the wellness visitor economy.
It will bring together outcomes from the 2026 Destination Sydney Surrounds South wellness program, including the webinar and workshop delivered with Droga & Co, along with practical Destination NSW guidance, market insights and other useful industry resources.
Further information and resources will be added as they become available.
Subscribe to Destination Sydney Surrounds South industry updates to be notified when new content, programs and opportunities are released.
Useful links for industry
A growing collection of wellness tourism research, tools and practical guidance will be added to this section.
Resources will support businesses that are:
- exploring whether the wellness market is a good fit
- developing a new wellness experience
- refining an existing product or service
- looking for visitor research and market insights
- considering partnerships with accommodation, food, nature or experience providers
- seeking guidance on promotion, packaging or distribution.
Future resources will include relevant Destination NSW information, research and industry tools, along with materials from the 2026 Wellness Experience Development Program.
Businesses seeking Destination NSW advice can also contact the Visitor Experiences team at [email protected].
This page is currently being updated. Additional wellness research, webinar recordings, workshop resources and practical industry links will be added as they become available.
DSSS Wellness Experience Development Program 2026
During 2026, Destination Sydney Surrounds South delivered a wellness experience development program in partnership with Droga & Co.
The program included an industry webinar and an interactive workshop designed to help regional businesses better understand the wellness visitor, emerging market opportunities and the elements that contribute to a strong wellness experience.
The program explored areas such as:
- current wellness travel trends
- understanding the needs and motivations of wellness visitors
- shaping authentic and place-based experiences
- strengthening the visitor journey
- collaboration and regional packaging opportunities
- positioning and communicating wellness experiences
- identifying practical opportunities for business development.
Program recordings, workshop materials and supporting resources are currently being prepared and will be added to this page when available.
Feedback from program participants
Content acknowledgement
This pathway draws on resources and guidance provided through Destination NSW’s Business Events NSW program, including industry tools, templates, listing guidance, research and partnership opportunities.
Destination Sydney Surrounds South acknowledges and credits Destination NSW for the relevant Business Events NSW content and resources referenced throughout this page.
Last reviewed: July 2026