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In February the Centre of Excellence delivered four workshops on how tourism and hospitality operators can leverage technology, particularly AI, to enhance their business.
Presented by Bart Sobies these workshops explained how AI can be a game-changer for small and medium operators, that focus on practical, cost-effective solutions. Bart gave practical examples of how AI can help streamline business operations using existing information to enhance efficiency and improve customer engagement and satisfaction. He presented real-time case studies to demonstrate how operators could look at using their social media marketing, email marketing, and online booking platforms to analyse performance and get a better understanding of how their business is perceived by their customers.
For those who missed the workshops, a video of one of the presentations will be available soon on the Destination Sydney Surrounds South website.
For those who are interested in learning more about AI, TAFE NSW is offering a free introductory course to AI. For more information, click here.
Testimonials from the workshop:
“From this session we gained valuable insights into leveraging learning AI and how Chat GPT can benefit small businesses.
This became particularly pertinent to our Valley Outdoors Team as Bart emphasized the significance of implementing AI-driven customer support, showcasing its potential to provide ongoing assistance and personalised interactions with our customers. The session also highlighted the automation of routine tasks, enabling streamlined operations and efficiency boosts such as using Chat GPT to do role plays for staff training and development.
What we were most excited about was the benefit of deploying AI tools for market research and insights, helping us to forecast trends and tailor strategies accordingly. We learnt what avatars truly mean for small businesses, and how to create targeted marketing campaigns based on our ideal “Avatar”. With the ever growing aspect of social media management, we had hands-on experience to learn techniques to enhance our online presence. Bart’s facilitation was engaging, knowledgeable and fun! Overall, we left the session feeling equipped with practical applications of AI technologies, providing a roadmap for our small business (Valley Outdoors) to enhance operational efficiency and customer engagement.”
Sarah Frenay, Owner/Director Valley Outdoors, Kangaroo Valley
“The workshop with Bart was fabulous – packed with practical info from an engaging and knowledgeable presenter. Another fantastic opportunity to learn new ways to build and grow within the tourism industry. Thank you SCCOE!”
Kelly Woods, Jervis Bay Maritime Museum
“The course was an excellent introduction to the world of AI and its practical applications in chatbot development. Bart’s expertise and engaging teaching style made complex concepts easy to understand. I was able to begin using what I learnt straight away for our marketing, print and digital. The session changed the way I do things and has given me a refreshed option for content production and analytical tasks. I highly recommend this course to anyone interested in AI and chatbot technology.”
Mia Maze, Club Sapphire
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