Cooperative Marketing Program

Funding body:

Destination NSW

Funding program:

Cooperative Marketing Program

Closing date:



  • Local Government
  • Industry / private enterprise

This program will fund activity that leverages the new ‘Feel New’ Visitor Brand to drive demand, increase exposure and ensure NSW destinations and experiences are top-of-mind between March and June 2022.

Eligible tourism organisations, local governments and tourism-related businesses will be able to buy into Destination NSW-led promotional activity packages under the NSW Visitor Brand at subsidised rates.

Download the Prospectus, applications for the program open on 2 December. Opportunity to participate will be offered on a first come, first serve basis, subject to applicants meeting the required criteria.