Deep Dive into International
2025-12-11 12:30 - 15:30 UTC | Linnaeus Farm Berry, 599 Coolangatta Road, NSW, 2535, Australia
Following the success of our first International Deep Dive earlier this year, we’re thrilled to bring you the second edition – back by popular demand! This time, we’ll be gathering at the beautiful Linnaeus Farm in Berry.
At both our Visitor Economy Forum in February and the DSSS Symposium earlier this year, a common theme emerged: operators across the region are seeking clearer pathways and deeper understanding around how to work effectively with international distribution and trade.
This practical workshop is designed for tourism operators who are ready (or almost ready) to engage with international markets. It goes beyond the basics, offering a real-world look at:

What it takes to activate your product for international audiences
How to plug into the right programs
What trade buyers are looking for right now

You’ll also learn how to collaborate with fellow operators and package itineraries effectively, including exploring what platforms can best support this work.
Event Schedule:
12:30pm | Lunch
Arrive and connect over a light lunch with fellow operators and guest speakers.
1:00pm – 3:00pm | Workshop: Deep Dive into International
Featuring expert presentations from industry leaders including:

Kristy from Shoalhaven and Tracey from Destination Wollongong on ATE and GPD
Aaron from ATEC (Australian Tourism Export Council)
Paul from Sydney Melbourne Touring

This session will explore:

What international activation really looks like for trade-ready product
Case studies from operators successfully working with trade
What trade buyers are currently seeking
How to position your business for program inclusion

Plus, facilitated ‘speed dating’-style table sessions for tailored advice and direct connections.
3:00pm – 3:30pm | Property Visit & Tour
Take a guided tour of the Linnaeus Collection Berry facilities, with the opportunity to see firsthand the unique offerings of this property.
Whether you’re already working with international buyers or just about to step into this space, this is your opportunity to refine your approach and build meaningful connections.
Looking forward to seeing everyone there!
