Catherine Shields

Role: Chair

Since moving to the South Coast, Catherine has been a passionate advocate for the visitor economy, serving on local and state tourism boards as Chair of the South Coast Regional Tourism Organisation, Chair of Shoalhaven Tourism and the Shoalhaven Business Chamber.  With her media experience Catherine played a leading role in setting a new path for co-operative marketing between Destination NSW and the South Coast LGAs which led to gold state and international awards for the region. 

Catherine has been a property and tourism accommodation business owner for over 20 years. She has over 25 years’ experience in media, branding and advertising and has held senior editorial roles at Vogue, Marie Claire, and Harpers Bazaar. 

As a director and now Chair of DSSS she has led the Destination Network’s efforts in state-wide improvements in agritourism planning, funding opportunities and product development.